If you just enroll in a new school, how can you get friends and make them know you? It is by a fascinating introduction, right? You do not need to do a headstand to keep their eyes on you, but you must do it right. It also applies to write a blog post when you understand how to make a good introduction, your readers will crave your content for more.
80 percent of people who read blogs read the title first. After clicking the post because they are interested in how you create the headline, they will continue looking through your post if a great introduction welcomes them.
Elements of a good introduction
Before you craft a compelling blog post introduction, Neil Patel, the digital marketing expert, has shared some elements of a good introduction:
A hook is what invites your reader once they lay their eyes on a blog post. You can write it in the form of a sentence, phrase, or word. Make it interesting so that they are curious about what your content is about.
After being attracted by the hook, your readers will come to the transition. Transition is a bridge between the headline and hooks with the body of the content. Sometimes, you use a clickbait in your headline and hook to capture readers’ attention, but it does not cover the whole point of your content. In transition, you clarify what you are going to talk about.
A thesis is the last point you should include in your introduction. You have explained what your content is in the transition, then the thesis will contain why people need to read your article.
How to make a good introduction
So, you have known what are the elements for an irresistible introduction, now it is time to apply it using 5 tricks below!
1. Go for captivating facts
Start your article with interesting facts. Well, not all facts can blow your readers’ minds, right? Therefore, choose facts that are not used too often by content writers especially the ones with the same niche as yours. You can also search for a fact that is completely unrelated to your topic to surprise your audience.
The example of a captivating fact to engage your viewers from the introduction could be:
“Your nose has the ability to smell no less than 1 trillion scents. However, you do not need to have trillion ways to fascinate your audiences, 6 methods below can do the job really effectively.”
There is no relation between the nose and fascinating audiences, right? But, this fact can be a fun way to start your article.
2. Evoke your readers’ emotion with stories
Nielsen informed that 83 percent of online surveyees from 60 countries agree that friends and family are the ones they trust when it comes to giving recommendations. Consequently, treat your readers as a friend.
How can you do that? It is by employing a personal story and developing strong senses in your introduction. By doing this, your readers can feel that you are close to them because you share your personal feelings and emotions through a story.
You can see the example:
“When I first started a YouTube channel, I always focus on the statistics. I did it wrong”
You can do something like this in your article about “What I wish I knew”. For the ones who are determined in starting a YouTube channel, they will look forward to what will come next in your article.
3. Begin with the cliffhangers
If you are a fan of the art of storytelling, begin your blog post with cliffhangers is a clever idea. A cliffhanger is an ending of a story when the main characters face an unpredictable revelation. It is effective to hook your readers and leave them to hang off the cliff.
One of the famous cliffhangers come from J. K. Rowling, you know who, in her book Harry Potter and the Sorcerer’s Stone. The cliffhanger is from Harry’s point of view when he became eleven. The suspense is so intense so that it can intrigue the readers to turn the next page.
You can apply in your text with something like:
“We built with only 5 members and a garage as the office. Five years later, we moved to an office that is worth billion dollars”
Then, you can tell your tips on achieving it!
4. Ask a question
Asking a question is a mainstream way on how to make a good introduction, but it absolutely works! It can be a powerful way to force your readers to think and solve the problem on their own first. After that, you can explain in your transition about how you can help them tackle it.
The first method to ask a question in your introduction is to give them a rhetorical question. You can ask them:
“What are you going to do with your social media that do not grow for months?”
This question can make them think about their progress in handling social media.
Try to avoid a clear question such as “Do you want to improve your sales?” It can waste your readers’ time since they may already have that intention when they click your post, so you do not need to ask them again.
5. Use quotes
A quote can be a fine opening for your blog post. The thing you need to consider not writing a quote that is overused. When talking about working hard, Gary Vaynerchuk or Elon Musk has been cited million times. Or, if you discuss gratitude and thankfulness, Dalai Lama’s words have reached the limit.
Once you use the excessively famous quote again, it can make the quote less powerful! Therefore, find a quote that is not too obvious. This example can be a good way to open your blog post:
“Chef Gusteau in Ratatouille said, ‘Anyone can cook, but only the fearless can be great.’ Well, anyone can also make an introduction, but only the creative can be great!” Those are some resourceful ways on how to make a good introduction. Which is your favorite?