Content Writing Guidelines
We live in a world full of content these days as it is a good way to promote your business, or yourself. Content writing is part of this trend and has been around for years. However, content writing is a little bit different from other types of writing and not all people know how to write compelling and interesting content. If this is your first time writing your own, here are some tips for content writing guidelines.
1. Write an interesting headline
The first thing that is going to grab your reader’s attention is your headline. Therefore, the first content writing guideline is going to be this important part of your content. A good headline should always summarize the overall information of your content. Make it so that your readers know exactly what you are going to talk about but not so much that they lose interest because it gives out too much information.
An interesting headline should include focus keywords and ideally around 70 characters. Usually, articles with headlines in the form of “list” and “how-to” are in the highest rank in searching tool. Take note that while it is important to write an interesting headline, you should not make a clickbait headline.
Clickbait headline is those that are really sensational and sometimes not really representing what the article really is about. While it certainly grabs the attention of the readers, they will quickly leave your website once they realize the article is not about what they are thinking about. Additionally, readers may lose their trust and interest to your website and end up never return again.
2. Focus on the topic
The next content writing guideline is to focus on your topic. It is true that keywords are important in content writing in order for the search engines to be able to detect your article. However, many people make mistakes by stuffing too many keywords on their article, and sometimes making the sentence end up less makes sense. While your content is perhaps easier to be found this way, your reader will not be comfortable reading it and end up leaving.
You can avoid this common mistake by focusing on your topic instead and don’t use too many keywords on your article. Remember, while the keywords will help you with the search engines, you are writing for humans, not a machine.
3. Make it easy to read
Format your article so that it is easy to read and scan by both your readers and Google. Don’t write in long pages as it will be difficult to read, especially if your readers are reading from their smartphone. After all, readers tend to directly look for the points they are interested in rather than read the whole long articles.
Don’t write a paragraph with long sentences and stuffing a paragraph with too many sentences. Break your articles into short paragraphs instead so that your articles are easier to read. Then, separate each section with bolded sub-headings for a more interesting format and looks. This way, people will feel more comfortable reading your articles.
A good organization like this is not only easy on the eyes but also helps Google in indexing your article which leads to a better search position. Therefore, not only you need to focus on the content itself, but the layout as well for the better reading experience.
4. Pay attention to your contents’ length
The next important content writing guideline you need to know is paying attention to your content’s length. Longer content usually has a higher search rank, however, it should not be more than 2500 words. The recommended length is between 1000 to 2500 words, however, such long content may be difficult to reach for beginner content writers, as it can be difficult to write interesting long content.
You don’t need to force yourself to write such a long content since 500 words in length are sufficient to be indexed by Google. Focus on writing interesting content with compelling flow first before trying to write longer. Once you have a better grasp on how to write comprehensively and interestingly, you can start writing longer content.
5. Always proofread your content
Once the article is finished, many people feel like they want to publish it immediately and do not want to spend the time reread what they write. While it may seem unnecessary since you are the one writing the article–so you must know how the content and sentence look like–proofreading is a very important part of content writing.
By proofreading, you will be able to spot any mistakes that you may not realize the first time you write them. The internet is full of content with grammar errors and spelling mistakes. You don’t want your articles to have them too as it represents the quality and reputation of your business as well.
Do proofread your articles before publishing to avoid these problems. You can use a word processing program to help you spot common grammar and spelling mistakes, although sometimes it can leave out homonym errors. you can also use online writing assistant services such as Grammarly to proofread your writing. Whatever method you use, never skip this step before publishing.
6. Practice a lot
Just like any other skills, you will need to practice a lot to be able to write good content, and that is the last but not least tips of content writing guidelines. The more often you write, the faster you improve your writing skills. You may not be able to master it in one night, but with consistent practicing, content writing is possible for a lot of people.
Those are some content writing guidelines for you who are trying to write your own content for your website or business. It is not an easy skill as you will need to keep up with the latest requirements of content writing and search engines’ algorithm. But once you master the art of content writing, you will easily reach the top page of the search engine with quality and good writing.