Everything big starts with something small, so creating a successful blog begins with deciding your types of blogs
Before you determine your first post, choose what types of blogs you are going to have. Reflect on what your blog’s goals are and match it with your target audience. If you are still confused and hesitant, absorb the understanding of how to start a blog for business because it is the major step to get the maximum benefits of blogging.
WordPress approximately holds 60 million blogs, and it will most likely grow each year because everyone starts realizing why blogs could help a website. Among those numbers, your blog needs to have a personality so that your readers will spot your uniqueness.
The first step in building a personality for your brand is to pick your types of blogs. Check the 7 options below to get the sparkling inspiration.
1. Personal blogs
This type of blog is the pioneer of blogging. When you read the history of blogging, blogs that appeared were mostly an online diary. They simply wanted to share their emotions, thoughts, and experiences without thinking about search engine optimization (SEO) or other marketing tools.
Personal blogs are suitable for you who have a free soul and love to share your feelings. It is because personal bloggers pick a blog template, schedule, and what they will post by themselves Furthermore, nowadays personal bloggers are no longer limited in the website only since they can jot down their ideas on various platforms such as Medium or Blogger.
The example of a personal blog is Lucy The Reader. She is a blogger and YouTuber from Wiltshire, UK. Lucy loves sharing everything about books from classics to contemporary ones.
2. Business blogs
Business blogs contain topics about a certain company, either small or corporate business and it could be your own business. This type of blog focus on the development of the industry. It usually aims to construct brand awareness and generate more sales.
Therefore, unlike the personal bloggers who are independent and self-ruling, business blogs must be organized also aligned with the business’ objectives and their products. The ones who write this blog have to understand audiences so that the content will target readers that are really interested in the products.
You can visit the kikki.K blog to see what a business blog looks like. kikki.K is a brand for stationery and gifts with Scandinavian designs. The template of the blog goes together with its products that mostly use pastel colors.
3. Niche blogs
Niche blogs do not put attention on broad topics, and those target a very specific audience. Some ideas of niche blogs are DIY, health, interior design, food, lifestyle, parenting, and many more! The power of the niche blog is that the bloggers can build a community from their readers who have the same interest.
From a niche blog, you can also start a new business or become a professional blogger. Let us imagine that you have a niche blog about food. You write about your favorite cafes, share the perfect taste of seafood, or discuss how to make a salad. Then, you can sell your own recipe or even build a diner.
Sadia Badiei, a Dietetics graduate from Canada, shares her vegan recipes and lifestyle in Pick Up Limes. She writes how to make vegan foods and educate the audiences about nutrition facts. Sadia also sells some kitchen essentials and e-book about her complete recipes.
4. Professional blogs
Have you seen a blog that features a sponsor or an endorsement? That is a professional blog! Blogging is their career and earns money online from that. Professional bloggers monetize their blog with kinds of monetization such as displaying ads, reviewing a product, promoting a brand in their blog posts.
Being a good professional blogger means that they can attract a large audience, generate huge traffics, and fit the advertisers’ product. Consequently, this type of blog frequently talks about a popular niche such as fashion, technology, and food.
The famous fashion blogger, Lizzy Hadfield, can be a great example of a professional blogger. She creatively arranges her blog, so it looks like a photo album. Once you click a post, it shows the high-quality photos along with the description of her outfits.
5. Reserve blogs
Also known as guest host blogs, reverse blogs are a unique type of blog. If you want to create more content, but you have limited knowledge of a certain topic, gather people who are genuine experts in the field, not the ones who become a ghostwriter.
The owner of the blog will be the co-writer and the moderator so that the content will not be out of boundaries or does not meet the blog’s vision. However, you also need to write something there to make it more credible. Because the writers are diverse, you need to accept that the writing style will also be different.
Psychology Today is one of the reserve blogs that concern topics under the umbrella of psychology and self-empowerment. You can spot many Ph.D. graduates explain loneliness, anxiety, or Alzheimer in from a scientific perspective.
6. Media blogs
You may have encountered a blog that links to YouTube videos or contains a podcast. Those blogs are called a media blog. It is defined by what is inside the blog post. If you are a vlogger, you will insert your video in the post and tell a little bit about the video, the blog readers can catch what the video is about.
Visit the website of Lavendaire to understand the notion of a media blog. Lavendaire is a self-development and lifestyle design blog. It contains posts that link to its YouTube videos and podcasts. She gives the audience a brief note about the video or podcast and some headings so people can directly go to the information they want to consume. Those are the 6 types of blogs you can use. Each type brings their distinct feature, but you can also combine some of them to meet your needs. Start your blogging journey now!