Why blogging for business could help your website
Do you know the secret weapon if you want people to recognize your presence on these competitive days? Companies who consistently blog get 97% more links to the website. This fact should convince you why blogging could help your website.
It is important to have a website with a complete introduction about your brand so that you can direct followers from your social media here. Therefore, they can comprehensively understand who you are and be certain when they want to purchase something.
Almos 80 percent of companies have integrated blogging on the website for their marketing tactic and they have proven to receive customers from their blogs. If you are still doubting the benefits of having a blog on your website, you will stand and make effort for blogging after checking these 7 points!
7 answers to your question about why you should blog for business
1. Blogs are an affordable way to market the website
If it is not free, blogs are definitely a low-cost and effective method in promoting your website. You only need a person who understands blogging, then publish it on your website. Furthermore, you can cut the cost more when you develop this blog by yourself. Your time is the only cost here.
Not only you can save your marketing budget, but you will also receive the benefit since it is known that marketers who intensify blogging for content strategy can obtain the positive return of investment (ROI) until 13x. Once you produce evergreen and high-quality content regularly, customers will always see you available online.
2. Blogs boost SEO
You may have heard that SEO in content marketing is a powerful tool to make your website rank on the first page on search engines. The most straightforward method is to use a blog.
In the periodic table of SEO ranking factor, you can spot that SEO loves the fresh and substantial quality of content. You can match it with your types of blogs as those can contain keywords, relevant topics to discuss, and a number of words that can meet the good SEO qualifications by knowing how to write long-form.
Above all, blogging can lead organic traffic to your website because whenever you publish a blog post, Google will index your website. It can be a great opportunity to show up there and drive traffic to the website.
3. Blogs are shareable
Hubspot stated that more than 20 percent of today’s social media posts insert a link to a blog post. Also, over half of the marketers surveyed employed blogs on social media content. If they have done it and noticed the benefits, why do not you start your own?
You have an opportunity to educate more than your loyal customers by including social icons in each post, so they can share it easily. It can increase your website traffic and probably you can get other loyal customers when people are interested in your creative blog post.
Another option is that you comply with email marketing. As a result, people can get something insightful from your newsletter rather than expose them to promotion and sales.
4. Blogs facilitate brand context in the content
By adding a blog on your website, people will have a reason to visit your site regularly, especially your local customers. They are eager to have information about your company’s updates related to service or insights.
If you only put the description of your company, there is no reason they click it because they have already known the result. Those who share the same opinions and values with your blog post may always wait for your posting schedule.
Take a look at Google’s blog. There, it uploads all the latest news about the products, the company’s culture, and technology.
5. Blogs can be a discussion forum in the comment
When you write an engaging blog post after doing research on understanding the audience, the readers will more likely to give you feedback in the form of comments and questions. It happens because they can relate to your content.
In the comment section, your audience can spot people in the community and build a tendency to discuss. If you get more appreciations from them, you are definitely successful in collaborating on a blog and website. Congratulations!
6. Blogs support media formats
Do you want to add media to support your explanation on your website? Do not worry, blogs can support that! You can insert images, videos, or podcasts to make your blog post more compelling and functional. You are also allowed to integrate infographics and combine them using Pinterest to grow more leads.
For instance, Lavendaire (lavendaire.com), a self-development brand managed by Aileen Xu, embeds her YouTube videos and podcasts interview in her blog posts. The post tells a glimpse of what people can find in the podcast or video. In this way, she is still able to rank high on Google when people search for topics in her niche and get views to her YouTube videos from the blog posts.
The Digital Marketing Institute holds premium interactive sessions using webinars in their blog. You only need to register your name and email address, then you can join the live webinars with experts in the scheduled time for free. They cover issues in the digital industry such as e-commerce business, communication skills, and visual search.
7. Blogs offer metrics to track the success of the marketing strategy
As you come up with a business strategy, it is critical to have marketing goals that can be measured. In blogging, there is a variety of metrics to monitor the blog’s progress and effectiveness:
- number of posts
- unique visitors and number of visits
- page views
- search rankings
- outbound and inbound links
- number of social media shares
- community engagement
Those are 7 reasons why a blog could help your website. It is not only an affordable method to generate more leads to your website, but also has plenty of benefits like boosting SEO, becoming a home for your multimedia, and offering metrics for your marketing strategy.