An Actionable Guideline on How To Start A Blog for Business

Knowing how to start a blog for business is crucial and beneficial

“No matter what, the very first piece of social media real estate I’d start with is a blog,” said Chris Brogan, the founder of New Marketing Labs. If you want to follow Chris Brogan’s advice you definitely need to learn how to start blogging for business.

Do you know why blogging is the foundation of good online marketing? It is because there is huge potential in blogging when you want to introduce your company or generate sales. More than 75 percent of internet users visit and read blogs regularly. Small businesses that blog achieve 126 percent more leads than the ones who do not blog.

Before you publish your blog, there are critical steps to finish so that the blog can be more strategic and advantageous.

1. Decide your blog’s business goals

Since a blog is a gate to get to know your business, this first step is to make sure that your blog’s goals align with the company or brand’s objectives. Therefore, you can have a strong connection with your business strategy.

Here are top marketing objectives you can integrate to your blog’s business goals:

  • Develop your brand by writing content that supports your services and products. For example, if you sell gadget accessories, you can write a blog post about the best True Wireless Earphones (TWS) of the year or how to choose the best fisheye lens.
  • Grow the local SEO by including keywords “near me” or elements that show your specific geographic region. The number of searches may be low, but local searches will lead 50 percent of internet users to visit your offline store within one day.
  • Increase sales by combining Call To Action (CTA) and soft-selling method in your content. You can also apply your understanding of copywriting so that your audiences can be persuaded.

2. Identify your target audience

Your target audience should be in line with the blog’s goals. For instance, if you want to make them go to your store the next day, you need to know their location, right? Here are some points you need to consider when identifying the readers

  • Personal identity. Focus on what kind of reader that suits your brand best by acknowledging the gender, age, location, job, and revenue.
  • Interest and concern. To grasp their attention, you have to notice what they are interested in and how you can connect it to your brand and product.
  • Habit. Your target audiences’ habit can determine what content you will write. At the beginning of the month, they usually just get the salary, so you can guide them by providing a “shopping list” from your business.

3. Build your blog’s personality

Quoracreative has reported that 3 out of 4 websites you can find on search engines are blogs or they possess a blog. More than 500 million blogs have already existed on the internet. Realizing the enormous numbers, you must construct your blog’s uniqueness.

First, you can begin by picking a name. You can use your business’ name, but you need to check the available domains (the .org, .com, .net, etc) in the domain service providers like GoDaddy, Wix Domains, or Google Domains and secure it.

After that, choose your writing style that reflects your target audience and avoid using a formal corporate speaking so that your readers do not feel like they are pitched by you.

4. Design your blog template

At this stage, you probably have had the domain and web hosting. The next step on how to start a blog for business is to set your blog template. The highlighted elements in creating blog design templates are:

  • color scheme
  • header and footer
  • typography
  • search bar
  • social sharing icons
  • email subscription
  • comments space

It is suggested that you use a paid WordPress theme so that you can customize your blog from scratch. If you have a website developer on your side, you can ask them in doing this for you because designing a website requires knowledge in HTML, Javascript, even coding.

Another option is using a website builder such as Wix, Squarespace, or Weebly. There, it is easier to understand the features especially for beginners than WordPress because those services offer templates and clear guidelines.   

5. Categorize and schedule your content

So, the blog is already set which means you have owned a place to write the content. Now, you can think about what kind of topics you will transform into a blog post. Refer to what your audiences are looking for and what time they frequently read blogs, so you can create a schedule and categorizations that match with their interest and habits.

7. Arrange your blog team

Around the blogging efforts, some responsibilities usually cannot be handled by one person only. If you think that blogging needs people in solely creative industries, you need to realize who is actually behind a blogging process:

  • Content creators. This involves people who are expert in content writing, copywriting, photography, and videography. The nice-to-have members in this team also the ones who know how to create illustrations, so your post will not only contain words but also creative images.
  • Editor. You have written the post, but there must be someone that corrects the language and keep the style and tone the same.
  • Technical. This is the member who is responsible for your blog templates, user experience, or technical issues.
  • Analytics support. After deciding your marketing objectives, you need to have metrics to track the results. Analytics support can handle that job description.

8. Start writing!

Now it is time to write the post! Usually, the first blog examples are listicles, introductory post, or how-to articles. Have a strong headline and intro because you need to arouse their curiosity and lead them to the body of your post. It is suggested that you write a long-form post since the ones who appear at the top of search engines have around 1,890 words.

Congratulations! You have followed the guideline on how to start a blog for your business and had a company’s blog. Do not forget to write consistently and always crave for more knowledge!