B2C social media vs. social media for personal use
When the first time Facebook was created in 2004, the original purpose was to connect only Harvard students with their friends. And, Twitter was public SMS-based communications for a group of friends. However, it now becomes the platform for business to consumer (B2C) social media.
61 percent of small businesses are now craving for audiences’ attention in social media. The social networking platforms such as Instagram, Facebook, and Twitter have helped them to reach out to their audiences, as the main purpose of these apps: to connect.
Yet, it is different when you employ social media for personal use than B2C social media. There are dos and don’ts in managing B2C social media, and 4 points have been listed for you.
1. Keep your social media updated
A content update from you is really important to indicate that you are an active user of social media.
However, being online and keeping your content updated is not enough. If you want your brand to be heard, make sure you pay attention to producing relevant, knowledgeable, concise, and content.
Kikki.k, a brand for stylish stationery and organizing tools with Swedish designs, does not only publish sales information and the products, but it also teaches its audiences how to doodle or create a journal and empowers them using an inspirational quote. The creative tips and insight result on 378K followers on Instagram and 81,4K subscribers on the YouTube channel.
2. Maximize every feature in social media
Once you use social media for your business, explore every feature possible in the platform.
For example, on Instagram, you can use Instagram Stories to update your brand every day instead of relying on Instagram feed only. Posts on Instagram feed can impact the algorithm badly if you do it wrong, but you do not need to worry when it comes to Instagram Stories.
Increase your engagement up to 120% on Facebook or Twitter with images. People tend to be interested when you add aesthetically pleasing visuals. By using an image, it is easy for your audiences to press love or even share the posts.
3. Make the route clear
You may have frequently encountered questions like “How much does it cost?”, “Is this product available?”, or “How can I purchase this stuff”. To be engaged and friendly with them, you need to reply to them, right? But, it can be boring and annoying sometimes when people ask the same questions over and over.
To minimize that situation, you can add a Highlight (a group of Stories) on your Instagram account, or invest on a good landing page containing the price of your products, how they can buy it, and your contact information.
Therefore, every time you get those kinds of questions, you can lead them to your Instagram highlight or a landing page.
4. Use paid advertisement and influencers
If you do it something, do it completely. Do not create zero-cost marketing if by paying a little bit higher, you can get tons of benefits. Hootsuite reports that Instagram advertisers can reach 52,9 million youth audience which on the age of 13 to 17.
But, do you want a different range of age with a specific location and interest? You can arrange it in your paid advertisement settings. The cost is affordable too as you can pay about $0,97 per click. It is negotiable based on your marketing budget as you can set the audience’s scope by yourself.
B2C Social media is also about connecting and collaborating. To spread the awareness of your brand, you can ask social media influencers to promote your brand. It may sound expensive as the trend of influencers is booming and it is issued that they can cost over $100!
Instead of employing nano or power influencers, you can invite micro-influencers to join your social media campaign. Based on Tinuiti, the charge can be $25 per 1000 followers for Facebook and $10 for Instagram influencers.
1. Do not type long and boring words
On Twitter, it is limited up to 140 characters, while Instagram has 2,200 characters on the caption and a Facebook post can be up to 63,206 characters, like an article on a website. Still, make your caption catchy by writing short and sweet words.
As short caption has clear Call to Action (CTA) such as “Tag your friends” or “Comment below”, it makes your audiences focus on the action than anything else. It is also not time-consuming for both readers and you who manage B2C social media.
2. Do not underestimate the post schedule
This means that you need to consider when your majority of audiences available on social media. By knowing their online time, you will always be the most recent post on their timeline.
You can consider special events or days to know your audiences’ behaviors. For instance, young women will more likely to scroll for shopping before Valentine’s day to buy makeup or clothes. People who are fond of travel may be active on social media on weekends when they do not work and have plenty of time to arrange a traveling plan.
3. Do not abandon your audiences’ feedback
Whenever you get a response from your audiences, try to reply to them by giving love or typing comment. They will be appreciated with your feedback. If they upload reviews or testimonials, spend your space to repost theirs.
Do not use generic answers on your B2C social media like “Thank you for your comment” when they put words on the comment section or “Hello, we will be working on it” when you get critics. Engage with them by giving a personal touch and putting emojis.
4. Do not spam your followers
This may be an obvious suggestion, but please note this. Your audiences will be annoyed if you post every different hour. You may think that it will be a great opportunity to stay on the recent post on your audience timeline, but it can badly influence your algorithm!
Instead, review your social media analytics to get the best time to upload your content.
Managing B2C social media has its own dos and don’ts. It is not only aimed to improve your sales but also to socially engage with your audiences as the original purpose of social media.
Tell us what you think in the comment below. If you like this article, you might want to check our article about B2B social media to know more about social media business.