Content writing

Geographic segmentation catches audiences with diverse locations

Have you ever experienced a long-distance relationship? Then, a different geographic area between you and your lover is a boundary. This also applies to the market. People in different locations around the world hold different characteristics and needs. Determining the target market from diverse locations can be a challenge. But, geographic segmentation can be the …

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Audience Psychographics: How It Can Elevate Your Marketing Campaign

Audience psychographic reveals the truth about the reason people buy One fundamental part of becoming a successful marketer is to understand why and how people think and act. It will be much harder to design attractive content if you do not know the audience’s psychographic information. You may have listed the audience demographic facts, but …

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Audience Demographics to Personalize Your Content

The power of knowing audience demographic information One marketing campaign strategy will not work for your business. What appeals to a 19-year-old junior college girl will be different from what interests a 30-year-old woman with one child. Understanding audience demographics can help you specify your market. It is because they have peculiar differences and similarities. …

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