Do’s and Don’ts in Content Writing: Tips You Need to Know

The do's and don'ts of content writing are things you should do and avoid in content writing.

Don’ts in Content Writing

Content writing has become part of an online world today and a crucial part of the field of marketing. A well-composed and comprehensive writing can do wonders for your website’s performance. You can see the importance of writing for literature as well as marketing dates back to a hundred years ago. But, before we jump into the development of content writing, let’s find out the do’s and don’ts in content writing that every writer should know.

The first thing we are going to discuss in this do’s and don’ts in content writing is what you should not do in articles writing. The don’ts will give you a lot of insight into what beginner writers usually fall to when they are writing their content. Read on to find out more.

1. Never Plagiarize

The most important rule in creating content or other types of work of arts are don’t plagiarize. Write your own content with your own idea. Of course, looking for references in data from other resources is part of the research, but make sure that you write it in your own style and language.

Some people may think that they can get away by changing the structure or word’s order of others’ work. But this, in fact, is still considered plagiarism. The search engine can detect that your content isn’t original. That’s why writing original and creative content is important to make sure that your works aren’t recognized as copied content. Just don’t plagiarize.

Once your website got recognized as plagiarized content, it will be over. Plagiarizing is the fastest way to get your websites blocked by search engines. Your website’s credibility, as well as its reputation, will be going downhill.

2. Don’t Use Complicated Words or Sentences

Many people think that complicated words and sentences sound intellectual. While it may be the case, complex wordings with long sentences and dense paragraphs often make uninteresting reading. People are on the internet for quick reading and they don’t want to spend too much time reading one article.

Don’t use too complex sentences in content writing. Make sure you write short sentences in a short paragraph. Thus, you will need to make your point quickly and your writing has to be straightforward. This way, people will have an easier time reading your content and will eventually draw more people to your website.

3. Don’t Use Images with Copyright

Using copyrighted images is a common mistake in content writing. Many inexperienced writers are the corporate of this one. While you can find many images suitable for your articles on Google, many of these images are copyrighted. You need certain permission to use such images. Once you receive permission or pay for the image, you can use them.

If you want something a little easier, you can use royalty-free images. A lot of websites and platforms provide those. Some that have a great selection of images are Pixabay, Shutterstock, Pexels, and more. Or, you can try to make them yourself using Canva or Photoshop.

4. Don’t Write Bland Content

Last but not least of the don’ts part in this do’s and don’ts in content writing is don’t write a bland content. People reading articles to get more information, it doesn’t mean that they want to read a bland article without personality. You can use casual tones and add some jokes to make your writing interesting. A witty and fun article can encourage people to stay longer on the page. People have a shorter attention span of only around 8 seconds, that’s why making it engaging and fun is better.

You can also read more about mistakes content writers make often to avoid doing the same thing.

Do’s in Content Writing

We have covered the don’ts in content writing, now let’s move on to the do’s. After you read on all the do’s and don’ts in content writing, now you know the key to write a comprehensible and good quality of content writing. Read on to find out more about the do’s you should always pay attention to in content writing.

1. Clear and Concise

Make sure you write as effectively as possible by writing clear and concise articles. Keep in mind that you are writing for humans, thus, think about them while you write. You don’t want to make a complicated text that will bore them to death. Readers usually prefer short content which states the point effectively.

You may need to practice writing in a clear, concise, and interesting style, but it is definitely possible. Once you know how you convey your idea clearly and effectively, you will be able to catch the attention of your readers.

3. Well-Researched

Whatever topic you are discussing, make sure to do research before writing them. The more you read and research your topic, the wider the insight you can give to your readers. This will also ensure you write the topic thoroughly.

3. Proofread your Content

Once your article is finished, do proofread your content before publishing it. Sometimes, incorrect grammar, spelling mistakes, and wrong punctuations can frustrate readers. So does with irrelevant points and redundant words. Make sure you reread your articles and avoid all these mistakes and unnecessary words or sentences for effective reading.

4. Pay attention to Your Target Audience

Last but not least in this do’s and don’ts in content writing, is that you should always think about your target audience when you are writing content. It is important to create content with a specific target by finding out their needs, requirements, and interests. When you know the topics that are interesting to them, you will be able to write appealing content that caters to their concerns. For this, you can also read and update your knowledge on the trends of content writing at the time you are writing.

This is one of the reasons why websites are usually published in certain niches. The purpose of that is to grab the attention of the target audience. It makes it easy to gain more readers especially if the content is well-written and comprehensive.


The several do’s and don’ts in content writing above are not made overnight. People have long involved in content writing that they finally understand what makes good content writing. Although updates are common to occur in line with the development of technology and marketing techniques. With the guides above, hopefully, now you can make your own content which can catch readers’ eyes.