What is SEO copywriting?
People may think that this kind of copywriting only focusses on the SEO (Search Engine Optimization). However, the Google algorithm has changed since it also considers whether your content is well-crafted. Therefore, SEO copywriting deals with both specific keywords and relevant content on the website.
How is SEO copywriting different from other types of copywriting?
The main difference between other types of copywriting like technical copy and SEO copywriting is that it contains specific keywords. SEO copywriting aims to build a website that becomes the first rank on a search engine. To reach this goal, you cannot just do keyword stuffing, inserting plenty of keywords in your articles.
Right now, Google insists on a website to have “authoritative” content. What does it mean?
Your content must completely answer the readers’ questions. Because Google is getting smarter, it can detect which website provides what readers require the most. So, writing a readable and SEO-friendly content is all that you need to be in the top rank in Google.
What you should consider in SEO copywriting
After realizing the importance of SEO copywriting, you should understand how to “compete” with other websites. How can you do that? Here are important factors to consider when you write articles containing SEO copywriting.
Things on the page SEO
Your content must have a high quality. It means that you ensure that the writing is in-depth, well-written, and highly valuable to your readers.
How can you have a good content of SEO copywriting? Do research! Make sure you have relevant keywords to your article and search for popular keywords. The more accurate keywords in your article will guarantee you a high-rank position in search engines.
Do not forget to include related multimedia such as images, videos, or podcasts to improve the engagement for your brand on the pages. Jerome Bruner, a psychologist from America, found out that 80 percent of people will remember things what they see or do, instead of things they listen to or read. Skyword reported that content with interesting images will result in 94 percent of views!
Apply your keyword into your page title, descriptions and headings. It will help Google examine and recognize what you talk about on your website.
Your page title will assist readers to see whether your article is suitable to what they look for. Therefore, you put not only an SEO-friendly title but also a clickable title. For example, instead of writing “Money-Saving: Credit Cards, Bank Accounts, and Shopping” as your title, do write “7 Most Doable Secrets to Save Money”. You can also include “Best..” or “How to..”.
Do not forget to put the keyword in the description because it appears on the description under your title in search engines.
Are you thinking about building blocks and the design of a house? No. The architecture here means the structure of your website.
First, a search engine must be able to find and read your site. Second, your site must load quickly. Akamai, an American technology company, stated that 47 percent of Internet users expect that your webpage can be loaded in two seconds! Third, the URLs must be short and contain the keyword that you include in your HTML.
Things off the page SEO
In writing an article for SEO copywriting, you are expected to insert internal links (links from your website) and external links (links from other websites). However, make sure the websites you are linked to are trusted and respected.
Moreover, when you have many sites link to your website (backlinks), it will be a good start for your website. Still, the quality and popularity of the sites matter, so confirm whether the sites that link to yours are high-quality.
Every piece of content you write on your website develop your reputation. Make use of social networks such as Twitter, Facebook, and Instagram to promote your website. The more people click on social media, the more reputation you get. So, please ensure that you have social media icons in every article to make the content shareable.
The visitors must feel safe while reading your content. How can you confirm that? Check your domain authority. There are some important factors to lift your domain authority.
Do you still remember sites that link to your website? It can grow your domain authority. Your popularity on social media also determines whether you get high domain authority or not. Furthermore, try your best to engage with your readers. You can encourage them to put a comment on your article.
Google will check the country and location of your website. From Google’s point of view, it is vital to provide content based on where the audiences live. The locality will connect the users and visitors in this case.
Whether you get a loyal visitor to your website is also a matter of personal point. If there is someone that visits your website regularly, Google will like it. Imagine if you have thousands of visitors! Your website will surely be number one in search engines.
Things that Google hates
We have talked about keyword stuffing. That is one of the SEO toxins. If you excessively put words that are meant to be found, Google will eliminate you from the first page of search engines. Do not force too many keywords in your article.
Have you paid for backlinks, so you can have a better ranking? Do not do that again. If your website is cited by a questionable site, Google will lower your ranking.
If people block your site from their search results, Google will not be impressed by your site.
SEO copywriting is not just an activity to insert many keywords on your page. There are a lot of things to consider to be the first rank on search engines. You must think about the content also structure and popularity of your website. Please avoid things that Google hates such as keyword stuffing and paid backlinks.