Do you think email marketing vs newsletter is the same thing?
Hey, you have got an email! Wait, is it a newsletter or email marketing? For recipients, the difference laying in email marketing vs newsletter probably does not matter. They only feel whether the email is useful or not.
However, if you want to know how to make effective email marketing, you must spot the differences between these types of emails. Many people have a huge misconception that email marketing and newsletter are just the same things. Remember, they do not!
Therefore, it is important to acknowledge the best time to use which to get the most of email marketing potential. You do not want to lose 99 percent email users who open the application every day, right?
The definition of email marketing vs newsletter
- Email marketing is one of the internet marketing channels that promote products and services via email. It has a specific call to action (CTA) which aims to generate sales and increase revenue.
- Newsletter, on the other hand, is a series of “publication” sent to subscribers’ email addresses in order to share information and current updates. Sometimes, it also integrates a CTA button leading to the website for more insights.
The purpose of email marketing vs newsletter
- Email marketing, just like the name suggests: “marketing”, has the core intention to drive sales so that it can grow the business’ profits.
For example, when you have purchased from a marketplace, they send another email to let you know about some products that may also be suitable for you, right? This will make you think about whether you should buy another one to complete the product in your hand. Or, you have abandoned a product or only put it on your wishlist, then you get an email that reminds you about that product.
From those examples, you can conclude that email marketing arouses your desire to buy more from them.
- Meanwhile, spot the name “news” in the newsletter. It calls up your memory about a traditional newspaper, right? A similar concept applies to the newsletter.
The function of the newsletter is to deliver content that is rich in facts, ideas, or fresh announcements about your brand or niche. Unlike email marketing, it has limited space for promotion and sales.
The newsletter has a purpose to educate your subscribers, hence build strong connections and engage with them because it is a sales-pitch free email. They are not encouraged to buy the product.
The features of email marketing vs newsletter
- A good email marketing must have specific segmentations based on subscribers’ behavior and profile. For instance, as a business owner, you can divide the email receivers from their sales funnel.
Do not immediately bombard a lot of sales promotions to people who have just joined your tribe. Instead, thank them and showcase your achievements to make you look trustworthy. After they get used to and enjoy your emails from the open, click, or even conversion rate, promote your brand gradually from sending free e-books to coupon vouchers.
- If you want to be successful in email marketing, you should speak the language of your customers, which means you have to use personalization. According to Instapage, once you apply this tactic, you can get six times higher transaction rates. To personalize your email marketing, individualize the messages based on subscribers’ activities.
Take a look at Grammarly’s email. When they spot a subscriber, who is usually active, no longer uses the application, Grammarly sends an email to convince that the subscriber needs to log in regularly and they will provide him with a weekly report about his grammar statistics that he might like.
- The newsletter needs to match with audiences’ preferences. If you send topics that your subscribers do not like, they will unsubscribe the newsletter. Therefore, before sending them tons of emails from different topics, you need to ask them which topics they like.
For example, BuzzFeed provides you with some topics you must choose before you sign up for their newsletter. It ranges from “BuzzFeed quizzes”; “As/Is” about style and makeup tips; “Nifty Home” on DIY projects and home decorations; to other 16 main topics. Not to mention other 8 topics about books or cats! If the subscribers do not have a right to decide which one they like, imagine how cluttered their emails are.
- To make your subscribers aware and excited, arrange a consistent schedule to send the newsletter so that they know when to expect it from you. In the well-known media like BuzzFeed, The Economist, and Guardian, each topic has its frequency.
Since the newsletter carries knowledgeable information, you should also have share buttons to social media or “forward to friends” option. This will help you get other subscribers from the ones who voluntarily send the newsletter. It is also significant to add CTA in the newsletter to direct your subscribers to the article and read it from the browser.
Examples of email marketing vs newsletter
There are kinds of email marketing to send to your subscribers. For instance, if you have a healthy food business, you can set your campaign like this:
- Welcome email for the ones who are recently enrolled in your subscription and get a lead magnet like a discount voucher or a free catalog.
- Who are you and why the subscribers need you
- Newest released menus
- Best-selling menus of this month
- Seasonal sale such as World Vegetarian Day or World Health Day.
With the same business, you can send some examples of the newsletter you can send to your subscribers are:
- Welcome note and thank them for joining
- Vegetarian recipe of the month including the nutrient analysis
- Tips and tricks for living healthy
- Behind the scenes of your business such as the chefs who cook the food and the kitchen or warehouse tour.
- Stories of famous people about being vegetarian
From the explanation above, you now may have a good understanding of the difference between email marketing vs newsletter. Because they have distinct features, you are suggested to blend these two to complement each other and build a magnificent marketing strategy.