User experience: It is in your everyday life
SEO is important for search engine, but when your audience get to your website, it is your UX that determines whether they will stay or not?
Do you realize that whenever you open an application or website you meet user experience (UX)?
Sometimes, you need to spend plenty of time reading an online news platform because you look for a certain feature. Or, you think that software is taking you round and round just to get you to enter the app, or the steps you take in completing your goal in the software is complicated.
All of these situations happen because of the poor design that does not consider the user experience. To make you spot UX in your everyday life, check out all you need to know about the user experience below.
User experience is your feeling
Basically, the idea of UX does not appear on the screen only, but it can be experienced when you visit a supermarket or use a photocopy machine because user experience means the interaction between a product or service and the user.
Specifically, the user experience design is your overall feeling when you use a software or scroll a website. UX design aims to help the visitors get a great experience when navigating the website, getting started to use the application, or purchasing something during the checkout process. It guides you in managing your money in the mobile banking app or looking at your GPA result on the university website.
The job of UX designers here is to map out the journey of users so that they will not get confused by the process of doing something and the app will be effective and enjoyable to use. It is about how one page related to another, how one content is correlated with another in one topic.
It is completely different from UI design
The term UX is frequently confused by UI design. Actually, the name “UI” has spilled the function. UI (user interface) design deals with the presentation of the surface look of a product. The UI designers carefully craft each visual on software or website, so it will be appealing to users’ eyes.
UI designers will consider the color pattern, icons, and buttons, its spacing, also the typography on the software or website. Compared to UX design that concerns with which button will direct you to a particular goal and how many steps to reach it.
That is why, the new design from Samsung is called OneUI, not OneUX.
Even though they have completely diverse areas, UI and UX design work hand in hand. For instance, when you look at a great interface, but the mapping experience is terrible, you will not use the app anymore, right? It is also applied to the ones which have excellent UX design, but the color hurts your eyes or the size of the icons is not balanced, you will also less likely use it.
The quadrant model plays a significant role in UX
As it has a broad term, UX can be divided into four parts that are Information Architecture (IA), User Research (UR), Interaction Design (IxD), and Experience Strategy (ExS).
Information Architecture (IA)
It means that your content is well-organized, meaningful, and accessible. It is essential in guiding the user to navigate your website or software easily. Having a good IA can be achieved by using convincing and consistent language in your product.
User Research (UR)
Designing UX does not happen overnight and it cannot be 100% perfect at the first launch. Therefore, UX designers need to conduct surveys for potential customers. Before they gather the reviews from potential customers, those UX designers have to determine the user personas to specify who will use their products.
Interaction Design (IxD)
This part concerns the interaction between users and the system. It considers interactive elements in the app or website like page transitions, buttons, and animations. Interaction design emphasizes the effective way of making the user completes the task straightforwardly.
Experience Strategy (ExS)
ExS integrates technical, design, and business strategies so that the product will be valuable for both users and the providing company. It focusses on a plan or system that can produce the most ideal user experience.
There are 3 important principles of UX
1. Simple and flexible
No one likes complicated things. Create a simple step to use your app in spite of the different users’ language skills, knowledge, and age. Moreover, since your users have individual preferences, accommodate your design with a wide range of options.
2. Familiar mapping experiences
When you want to sign up or sign in to any app, you will direct to a similar step, right? If you want to sign in, you have to include your e-mail and password. Meanwhile, when you sign up, you must fill a form consisting of your first and last name, country, and e-mail address.
This step is familiar to general users. Therefore, when you are going to develop a website or app, conduct research about your audience.
3. The qualities of UX
- In creating UX for a website, you must have useful content to deliver to audiences, so make sure you understand how to write in-depth content on your website.
- Employ SEO in content marketing because building a great website means that your site has to be easy to find.
- Bring your design elements together to evoke your readers’ emotion and appreciation
UX writing is not as easy as it looks
UX writing is different from other forms of writing. You may see copywriting that uses sexy words to attract readers, content writing concerns with educating audiences, while UX writing creates words that you see or hear in digital products.
As it works together with UX design, this type of writing whose purpose is to guide the users, has to be concise, clear, and useful.
Lisa Sanchez, the founder of Cocoon, gave an example of what UX Writing looks like. She compares the UX writing in Uber and Lyft Line when you want to pick the number of seats. In Uber, you will get a direct question “How many seats do you need?” while in Lyft Line uses the imperative sentence “Confirm the number of passengers”.
This piece of writing seems simple, but it requires data whether the users get confused with the guide, or whether the language style has suited with the brand personality.If you have been familiar with user experience (UX), it is easier for you to get the audience’s perspective when you build your app or website.