Why you must know how to integrate long-tail keywords to content
From this article, you have known that long-tail keywords perform better. However, it is a Google algorithm that determines the rank on its page, and you need to remember the ones who read your content are human. Forcing this type of keyword in an article can be awkward. Therefore, some steps on how to integrate long-tail keywords to your content have been summarized for you.
Before you get the idea of turning awkward long keywords into more natural content, here is a glimpse of information about what long-tail keywords are.
What is a long-tail keyword?
The definition obviously appears in its term. Long-tail keywords are keywords that are long (wow!). The word “long” here means it has 4 words or more, so it can direct to a particular audience and make you have a higher probability to rank on the top page of search engines as it has low competition.
Therefore, instead of employing short keywords like “social media” that has 8,76 billion results, you can apply long-tail keywords such as “manage Instagram business account” or “best social media topics for business” specifically target people in your niche.
How to integrate long-tail keywords to content
Determine a marketing goal
Before you choose a keyword to put in your content, be aware of what your marketing goal is since it correlates to niche and what content should be written. If you are still looking for your content marketing goal, here are 5 examples to get inspired:
- Build brand awareness
- Attract new visitors
- Boost loyalty to existing customers
- Release a new product
- Increase sales
Each of those marketing objectives needs a different type of content, thus it also requires a different keyword.
Match it with your audiences’ search intent
After you find your marketing goal, get to know what your audiences want such as buying a product, looking for information, or searching a specific website like Facebook or an official website for a brand. It means that you notice their search intent.
Why do you need to understand this? Because, once again, the keyword will be different. For example, when people intend to explore information, they may type “Korean skincare routine day and night”. However, when internet users are desired to purchase something in the near future, they look for “best place to buy Korean skincare”.
How can the search intent be parallel with your marketing goals? When you plan to build awareness, you use the first example to educate people about skincare routine as you can introduce your brand in the content.
Yet, people with the second example connect with your goal to increase sales as they are more likely to buy a product once they know the place.
Research the keywords
Once you possess the marketing objectives and which your audiences’ search intent, let us conduct research on the long-tail keywords for the content.
1. Use a keyword tool
In digital marketing, you cannot just predict something as you must make a decision based on data. It is also applied to choosing a keyword for content. Some tools below are ready to help you pick a perfect keyword for free:
- Google Trends
Are you blank in front of the computer when outlining a topic for your content? Do not worry! Google Trends will assist you to find the ideal and hyped topics for your content as it consists of top searches in various languages, regions, and periods.
- Google Keyword Planner
It is a great tool when you have at least head keywords in your mind. You can get hundreds of ideas of long-tail keywords on this site. Google Keyword Planner also serves you with average monthly searches and the competition of each keyword idea.
Ubersuggest works like the second tool above. Furthermore, it is under Neil Patel’s works, which means it can perform better. Not only can you obtain keyword suggestions, its trends, and volume, references of best websites on the topic, but it also gives you insights about your competitors by only typing their domains.
2. Have a list of the LSI keywords
Google hates keyword stuffing, a condition when you force too many keywords in your content. Avoid doing this and use LSI keywords instead.
LSI (Latent Semantic Indexing) keywords are a system used by search engines to evaluate the other words which are still within the topic.
Go to LSIGraph and, for example, type a topic “chocolate dessert”, then you will encounter the long-tail keywords under this topic such as “chocolate desserts for dinner parties” and “how to make chocolate dessert”.
List the long-tail keywords that match with your desirable content so that it will not be out of topic.
Write the long-tail keyword to content
It is time to get into the main action that is integrating the long-tail keywords to content. There are some points where you need to write your keywords to get the good rate of SEO and rank on the top page of search engines.
Creating an attractive headline is not enough because you need to combine it with the long-tail keywords. Unfortunately most of the time, it sounds awkward. Remember the first paragraph in this article that your audience is humans, so do not be so strict about the chain of the long keyword.
For example, if you get a keyword “how to make chocolate dessert”, it will be plain if you put it directly for the title. So, what about “How to Make A Chocolate Dessert like A Pro Chef”? It sounds promising and is placed at the front of the title.
2. First paragraph
Writing the long-tail keyword in the first paragraph helps Google to analyze what your content is about.
It is suggested that you put 10 percent of the numbers of keywords in your article. Let us say you have a 1,500-word article, so you need to write 15 keywords in this content. Do not forget that you can apply synonym and LSI keywords to make your content flows naturally.
It is the practical guide on how to integrate long-tail keywords to your content. Are you ready to make yours?