Why do you need to do keyword research for SEO content?
You have written a long article, but viewers only look at one paragraph, isn’t it painful? Do not want to be left right away. Conducting keyword research for SEO content is important to fulfill what people need in your niche.
The research does not aim to understand “what is SEO” or why SEO does matter in content, but it talks about how you find the right keywords for SEO content. Therefore, you get keywords that match what your audiences are looking for so that they are willing to scroll through your page.
Types of SEO keywords
Before you jump into a guide to keywords research for SEO content, you need to get used to the types of keywords, so you can decide which one is the best to apply. These keywords are the categories all marketers must know.
Based on the Length
- Short-tail keywords. It is also known as generic, broad, and head keywords. Those refer to the same definition which is a keyword that only uses one or two words. This keyword is popular and highly competitive.
Example: arabica coffee.
- Long-tail keywords. This keyword has 4 or more words. Unlike short-tail keyword, long-tail keywords have low competition as it targets a specific audience or topic. The benefit of using this type of keyword is it has a higher potential in growing the conversion rate.
Example: best arabica coffee brands in Australia.
Based on the Period
- Short-term keywords. You base your research on the newest hyped trend when you want to use short-term keywords. If you find it hard to keep up with the recent trends, use Google Trends to glance at the daily or real-time trends on the internet and choose which the best for your niche.
- Long-term keywords. These keywords are evergreen, which means they are long-lasting relevant. It may not be constantly on the top, but it will not experience extreme changes.
Example: how to save money
Based on the Structure
- Main keywords. Also known as primary keywords, this type of keyword is the must-have keyword on every page. You should have one main keyword in your SEO content.
Example: high heels brands
- LSI keywords. LSI keywords (latent semantic keywords) or related keywords are the semantical variations of the main keywords, it can be the synonyms or supportive keywords of the primary ones. You can use the LSI generator to find suitable LSI keywords.
Example: let us say the primary keyword is “high heels brands”, the LSI keywords would “be popular women’s shoe brands”, “comfortable red heels” or “jimmy choo heels”.
How to research keywords
Focus on your niche
Having a list of sub-topics and relevant themes within your niche is a tool to make people interested in your page and be specific about what you are going to write. To be more distinct, you should have long-tail keywords instead of the short one.
For example, if you only write “phone cases” for the main keyword, you rarely get a chance to rank high because the phrase is competitive (the search volume is 673,000!). Alternatively, use 4 words or more like “best custom phone case” or “phone cases for Samsung”, and the numbers drop into 210 and 12,100.
Look at surround you
As it is mentioned before, you need to keep up with what people are looking for. How can you know that? Use the tool Google has offered that is Google Trends. It is a feature in Google that will show you the frequent searches that enter the search engine.
It gives you the daily and real-time trending topics within a country, its related keywords, and the search volume. For example, when you type “Taylor Swift”, you can see the graphics of how many times people search it each day, the number of searches per state or province, the top topics like “The Man – song” and “Tiny Desk Concerts – topic” or relevant keywords such as “Taylor swift calm down” and “you need to calm down”.
You can also compare it with another search, for instance with “Selena Gomez”, you can see the graphic has two lines showing Selena Gomez and Taylor Swift number of searches. It goes with the related topics and keywords too.
If Google Trends is not enough, see what you can offer to people’s questions. Join a forum like Quora, Reddit, or social media to know what popular questions you can answer to and turn it into the content.
Analyze the main and relevant keywords
Google will look down on you when you insert too many main keywords in your content, which is called keyword stuffing. Instead, play with the LSI keywords too. Since they are on-site keywords, make sure you have a list of the main and relevant keywords to help search engines examine your page.
Do not worry about finding the perfect ones. There are many keyword tools you can try, here are the top 3 of keyword tools you can count on in listing keywords.
Although it has removed the exact monthly search volume, it is still a powerful tool since it has obvious benefits like the competition, average monthly searches, and the option to test your URL.
This tool assists you in finding LSI keywords that are perfect for your niche and topic. It shows the search volume and its formula called Latent Semantic Value (LSV) of each keyword so that you can choose the most relevant with your content.
There are two versions of this tool: free and advanced. The free version is enough because you get 750+ keywords based on Google suggestions for any topic.
It is important to consider the popularity and relevance when you do keywords research for SEO content but do not set aside the search intent. Review your audience’s behavior whether they want to get information or make a transaction.