The Legitimate Answer on “What is SEO?”

what is seo?

What is SEO?

On one hand, over 60% of the marketers state they choose growing SEO and their organic number is their priority. On the other hand, 210 people say SEO is not significant to marketing. Hm, what is SEO that incurs the enmity of marketers?

If you deal with content writing, blogging, or website design, you may have heard about Search Engine Optimization. That is SEO you are asking about. SEO is the practice of getting an increasing number of organic and natural search results on search engines.

It is mostly employed in a website so that visitors from the search engine visit the website. Not only is it able to increase the number of clicks, but it is also free which is why people apply SEO in content.

For example, when you type “what is SEO” on Google, you will see websites, videos, images, even books and news that appear on the search results, right? As of March 2020, there are 662 million sources talking about SEO.

The most essential thing is how good you are in competing with other sources to be the number one rank on Google. How can Google choose who will be the first list of the results? Google is smart as it can read your content thoroughly using some factors of SEO on your website.

Elements of SEO

You may think that SEO deals with keywords, but it is not just specific words you put in your content.

SEO experts have helped you to get more traffic as they create The Periodic Table of SEO Ranking Factors including some factors that can optimize your website. It is not a periodic table consisting of chemical elements you have encountered in science class during high school, this periodic table shows that SEO is not merely random keywords, but it has a complete formula.

The ones that use the right combination of SEO elements will have good points in Google’s eyes.

On the page SEO

This part means the elements of SEO you can control and create on your website.


  • Quality
    Ask yourself whether you have written good quality of content on your website. It is good if it has relevant content to the keywords and in-depth content. Therefore, focus on a topic rather than mix keywords that are out of topic although they are popular.
  • Research
    Before you hit the publish button, make sure you have conducted keyword research for SEO content. You can use LSI keywords instead of repeating the same main keyword over and over.
  • Words
    Does your page contain the words that people look for? If it is yes, you have attained one factor of good SEO. Talking about how many words you should write on a page, SEMRush shows the pages that result on the first page of Google averagely content 1,890 words.
  • Engage
    This element examines how much time visitors read your content. It is not good if people only scroll your page quickly and bounce to another page. 
  • Fresh
    Does your content talk about popular topics and most-used keywords?


  • Titles
    The headline is what makes people click your content at their first glance on Google page. If you are confused about making a killer title, you can try headlines on the online title generators. 
  • Description
    It is the little description you see under the title on the search engine page. It is significant to write your main keyword there, so Google can rate it relevant to your content.
  • Headings
    Do not make your content like a long essay you have in school. Use headings instead since it helps your readers and Google understand your content. 


  • Crawl
    Do your visitors crawl your website easily? If they are blocked with unwanted pages and pop-ups, you will be indicated a bad site by Google.
  • Speed
    The faster Google or visitors enters your page, the better your SEO rate is. Your page must load fast to have a good rate of SEO.
  • URLs
    Even though you write a quite long title, you must preserve using only the main keywords for your URL. Keep it short and delete the insignificant words.

Off the page SEO

This area is the external factor of your control, it depends on other people like share and reputation or you cannot change the existing condition such as place and history.


  • Quality
    It is important that other websites cite yours. However, consider whether theirs are respected and qualified websites because it matters for your SEO.
  • Text
    Do your links use words that connect to the other location? For example, if you put a link on the words “what is SEO?” on your page, ensure that the link directs to the content about it too.
  • Numbers
    It is talking about how many links that cite your page.


  • Reputation
    If the respected social media share your content, your page will definitely get a good rate of SEO.
  • Shares
    Have you put share buttons on your page? If you have not done it, insert now! Make your content effortlessly shareable for your readers because the great number of share contribute to your SEO.


  • Authority
    It is known as Domain Authority (DA) or Page Authority (PA). It is based on the number and quality of the links and how popular your content is on social media.
  • History
    Ahrefs informs that the top 10 websites which appear on the first rank are almost 3 years old, and only 22% of them are created in 1 year. So, be patient and keep updating your content.


  • Country & Locality
    Where your visitors live matter to your visibility. Google tends to give the content to people who live in the same locations as yours, as it depends on the language used in the content.
  • History
    Have you had loyal visitors? Say “thank you” to them because they help you increase your SEO rate.
  • Social
    What people say about your site matters. Google acknowledges it using a comment on your site. Do you consider to be the master of SEO? Understand what SEO is and the elements that support your website to have a good SEO rate.